tag:blogger.com,1999:blog-34947909.post2349152327636441389..comments2024-03-29T05:01:11.550-04:00Comments on Eden Spodek I Bargainista: Dove’s free offer on Facebook sucksBargainistahttp://www.blogger.com/profile/01192938722206095554noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-34947909.post-75719560887466281972007-08-27T12:11:00.000-04:002007-08-27T12:11:00.000-04:00Jill, I feel the same way about you and tv! Thanks...Jill, I feel the same way about you and tv! Thanks for stopping by.Bargainistahttps://www.blogger.com/profile/01192938722206095554noreply@blogger.comtag:blogger.com,1999:blog-34947909.post-30197450079843754972007-08-27T10:28:00.000-04:002007-08-27T10:28:00.000-04:00I just love that you're there playing canary in th...I just love that you're there playing canary in the coal mine and checking this stuff out in advance and keeping the rest of us informed. <BR/><BR/>I too say, great post!Jill Golickhttps://www.blogger.com/profile/01111172765795253809noreply@blogger.comtag:blogger.com,1999:blog-34947909.post-69642767796002471752007-08-27T10:16:00.000-04:002007-08-27T10:16:00.000-04:00Glad you liked the post. I wasn't entirely sure of...Glad you liked the post. <BR/><BR/>I wasn't entirely sure of Dove's relationship to the promotion company. It's damaging to the Dove brand (and Unilever) regardless. I agree marketers need to exert more control over the use of their products. <BR/><BR/>I'm not sure why the advertising on Facebook is so lousy and spammy. Several companies are more innovative and extending their brands/products using Facebook groups instead of traditional online advertising (e.g. HarperCollins, TDCanadaTrust, Cake, etc.)Bargainistahttps://www.blogger.com/profile/01192938722206095554noreply@blogger.comtag:blogger.com,1999:blog-34947909.post-88496067123397670792007-08-27T09:43:00.000-04:002007-08-27T09:43:00.000-04:00I've seen a number of ads like this on Facebook. ...I've seen a number of ads like this on Facebook. I clicked through for a cellphone one b/c I was fascinated to know if they really did give away a free phone. They do, but you have to jump through so many really detailed and specific hoops that I'm pretty sure their redemption rate would be low.<BR/><BR/>It's the same with this. This isn't actually a Dove promotion, but a company who is using Dove products (likely the same one as the cell phone promo - you're just getting the Dove ad b/c you're a girl and Facebook is getting better at targeting :)<BR/><BR/>The interesting question is, do scammy promotions like this, that a brand didn't initiate but is using a brand's products, hurt the brand. In your case, definitely. This is another thing for marketers to watch now and potentially exert some control over. I wouldn't want my product used in questionable campaigns!<BR/><BR/>Great post!mynameiskatehttps://www.blogger.com/profile/17906393393458102895noreply@blogger.com