tag:blogger.com,1999:blog-349479092024-03-17T23:00:19.383-04:00Eden Spodek I BargainistaBargainista ... where people who love shopping connect
A Toronto-based blog about anything and everything related to shopping, customer service, bargains and a dash of social media thrown in for good measure.Bargainistahttp://www.blogger.com/profile/01192938722206095554noreply@blogger.comBlogger837125tag:blogger.com,1999:blog-34947909.post-48522764901266080232014-03-20T12:08:00.001-04:002014-03-20T12:10:51.700-04:00I’ve moved! Visit me at EdenSpodek.com<div class="separator" style="clear: both; text-align: left;">
Hey everyone! It’s been a while since I blogged here and wanted to let you know I launched a new website and blog on my own domain. I hope you’ll join me there. Please visit at <a href="http://edenspodek.com/">EdenSpodek.com</a>.</div>
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Thanks for all your encouragement and support over the years.<br />
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Eden<br />
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<br />Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-73770235241030419442013-06-09T22:44:00.000-04:002014-05-14T12:43:34.130-04:00It's still a mad, mad world It’s Sunday night and after a weekend of work, errands and relaxation, there’s no better way to wind down the week than watching an episode of <a href="https://en.wikipedia.org/wiki/Mad_Men" target="_blank">Mad Men</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1XfZ6KG5a3Og0ObFhWdt_JWfgKkwDgbZ-bGRFlibXBRN4qpLiBvdC0SdLxRfg5TCnjx9bG38VGicmz8jwUPp43TWVnphtqH4lPAduVKdwCAO3qmzVKjmOSX0U8G6MQhMhZVQcdQ/s1600/stock.xchng+-+Business+World+4+(stock+photo+by+mjamesno)+%5Bid_+1012552%5D.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Business world image " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1XfZ6KG5a3Og0ObFhWdt_JWfgKkwDgbZ-bGRFlibXBRN4qpLiBvdC0SdLxRfg5TCnjx9bG38VGicmz8jwUPp43TWVnphtqH4lPAduVKdwCAO3qmzVKjmOSX0U8G6MQhMhZVQcdQ/s1600/stock.xchng+-+Business+World+4+(stock+photo+by+mjamesno)+%5Bid_+1012552%5D.jpg" height="192" title="Business world image " width="320" /></a></div>
Earlier this week, I had the honour of being asked to provide quote for my friend <a href="http://twitter.com/elissapr" target="_blank">Elissa Freeman</a>’s article for Ragan’s PR Daily, “<a href="http://www.prdaily.com/Main/Articles/14604.aspx" target="_blank">Lessons from Peggy Olson’s ‘lean-in’ moments</a>”.<br />
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<a href="http://www.edenspodek.com/blog/2013/06/its-still-a-mad-mad-world.html" target="_blank">Read more...</a><br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-23967553390722567172013-05-25T16:54:00.000-04:002014-05-14T16:23:38.370-04:00Tip of the Week: Think beyond the blog<div class="MsoNormal">
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: rgba(255, 255, 255, 0);">Welcome to the eighth in a series of <a href="http://bargainista.blogspot.ca/#uds-search-results" target="_blank">tips to help bloggers</a> build communities, find an audience and get the most out of working with brands.*</span></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: rgba(255, 255, 255, 0);">“Be prepared to offer your content ideas up for brand usage,” suggests<span class="s1"> </span><a href="http://twitter.com/mstradiotto" target="_blank">Matthew Stradiotto</a>, Co-founder,<span class="s1"> <a href="http://www.matchstick.ca/"><span class="s2">Matchstick</span></a></span>, “today brands want to ‘co-create’ content with publishers. Think about how your content could live brand-side, and not JUST on your blog!”</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.edenspodek.com/blog/2013/05/tip-of-the-week-think-beyond-the-blog.html" target="_blank">Read more...</a></span></div>
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com2tag:blogger.com,1999:blog-34947909.post-7140425424769261302013-05-19T23:57:00.001-04:002013-05-20T00:00:44.449-04:00Rob Ford, Ron Burgundy has a message for you...Tonight I was pleasantly surprised when the latest trailer for <a class="zem_slink" href="http://en.wikipedia.org/wiki/Anchorman%3A_The_Legend_Continues" rel="wikipedia" target="_blank" title="Anchorman: The Legend Continues">Anchorman 2</a> played before <a class="zem_slink" href="http://www.rottentomatoes.com/m/star_trek_2" rel="rottentomatoes" target="_blank" title="Untitled Star Trek Sequel (Star Trek 2)">Star Trek Into Darkness</a>. <a class="zem_slink" href="http://www.rottentomatoes.com/m/anchorman" rel="rottentomatoes" target="_blank" title="Anchorman - The Legend Of Ron Burgundy">Ron Burgundy</a> has a message for <a class="zem_slink" href="http://en.wikipedia.org/wiki/Rob_Ford" rel="wikipedia" target="_blank" title="Rob Ford">Rob Ford</a>, the mayor of Toronto. I hope he’ll listen and stop embarrassing the residents of our wonderful city.<br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-57825656070458961752013-05-12T10:52:00.000-04:002013-05-19T23:58:16.959-04:00<div class="separator" style="clear: both; text-align: center;">
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-26474317828223392062013-05-11T17:27:00.001-04:002014-05-14T16:03:10.933-04:00Social Media Goes to College at Social Capital Conference<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirN-WVZ_4nQmEeN5jbjSGKxW2PIYd2kRfv_GXR-4XCPvdQgXUSZnbEY7ls0lR3rxyft0a1dUexxflqIdXxBJxnlJbVJHSqnO_4ouVPvKS7S1srJiT9my-L7e7P_ayRaYSJlwzSNQ/s1600/SoCap+logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirN-WVZ_4nQmEeN5jbjSGKxW2PIYd2kRfv_GXR-4XCPvdQgXUSZnbEY7ls0lR3rxyft0a1dUexxflqIdXxBJxnlJbVJHSqnO_4ouVPvKS7S1srJiT9my-L7e7P_ayRaYSJlwzSNQ/s1600/SoCap+logo.jpg" /></a></div>
<a href="http://socialcapitalconference.com/" target="_blank">Social Capital Conference</a> is taking place in Ottawa May 31 and June 1. It’s an event I’ve always oogled over but never been able to attend due to a recurring scheduling conflict. Three times lucky they say because this year they moved it up a month. I’ll be there, not only as an attendee but also as a speaker. <a href="http://wheretobegin.ca/" target="_blank">Diane Bégin</a>, <a href="http://www.suzemuse.com/" target="_blank">Susan Murphy</a>, <a href="http://martinwaxman.com/" target="_blank">Martin Waxman</a> and yours truly are presenting “<a href="http://socialcapitalconference.com/category/updates/" target="_blank">Social Media Goes to College</a>” – a panel discussion based on the <a href="http://bargainista.blogspot.ca/2013/02/social-media-goes-to-college-at-podcamp.html" target="_blank">session</a> we tested out at <a href="http://2013.podcamptoronto.com/" target="_blank">PodCamp Toronto</a> last February.<br />
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<a href="http://www.edenspodek.com/blog/2013/05/social-media-goes-to-college-at-social-capital-conference.html" target="_blank">Read more...</a><br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com2tag:blogger.com,1999:blog-34947909.post-225996903290821532013-05-04T21:46:00.000-04:002014-05-14T15:52:05.799-04:00Tip of the Week: Network<br />
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Welcome to the seventh in a series of <a href="http://bargainista.blogspot.ca/#uds-search-results" target="_blank">tips to help bloggers</a> build communities, find an audience and get the most out of working with brands.<br />
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In the early days of blogging and social media adoption, there was this idea that everyone publishing online and surfing the web was an anti-social nerd who hung out in his basement. Today we know nothing could be further from the truth as people connect with like-minded online friends, their desire to meet in real life grows. And as powerful as the web is for establishing relationships, nothing beats getting out from behind your screen and meeting people in person.</div>
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<span class="Apple-style-span" style="font-weight: normal;"><a href="http://www.edenspodek.com/blog/2013/05/tip-of-the-week-network.html" target="_blank">Read more...</a></span></div>
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Photo credit: Eden Spodek<br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-11900461810951894912013-04-24T21:33:00.003-04:002014-05-14T15:55:14.890-04:00Calgary Zoo takes a big risk and produces 2012 annual report on Instagram<a class="zem_slink" href="http://www.calgaryzoo.org/" rel="homepage" target="_blank" title="Calgary Zoo">Calgary Zoo</a>, <a class="zem_slink" href="http://instagram.com/" rel="homepage" target="_blank" title="Instagram">Instagram</a> and Annual Reports<br />
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What do these three things have in common? Not much until now. Believe it or not, the <a href="http://www.calgaryzoo.org/" target="_blank">Calgary Zoo</a> ditched a more traditional annual report format for their <a href="http://instagram.com/calgaryzoo2012ar" target="_blank">2012 Annual Report</a> and produced an Instagram-only version, including financial statements. Yes, you read that correctly. It looks like they posted the report over a four-day period with 55 photos, each one includes a detailed description. <br />
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<a href="http://www.edenspodek.com/blog/2013/04/calgary-zoo-takes-a-big-risk-and-produces-2012-annual-report-on-instagram.html" target="_blank">Read more...</a></div>
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-43054625003163673182013-04-18T10:29:00.001-04:002013-04-18T10:29:09.996-04:00A Minute of Peace by C.C. ChapmanLike many people, I’ve been feeling kind of melancholy this week. I haven’t felt like blogging or sharing much content. It’s been a time of reflection. Moments ago, an email showed up in my inbox from <a href="http://www.cc-chapman.com/" target="_blank">C.C. Chapman</a> with a link to a video called “<a href="http://www.cc-chapman.com/2013/a-minute-of-peace/" target="_blank">A Minute of Peace</a>”. Although C.C. lives outside of Boston, he shot the video in the <a class="zem_slink" href="http://en.wikipedia.org/wiki/White_Mountains_%28New_Hampshire%29" rel="wikipedia" target="_blank" title="White Mountains (New Hampshire)">White Mountains of New Hampshire</a> yesterday. I hope you’ll find it comforting.<br />
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<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="http://player.vimeo.com/video/64252293" webkitallowfullscreen="" width="500"></iframe> <br />
<a href="http://vimeo.com/64252293">A Minute of Peace</a> from <a href="http://vimeo.com/cchapman">C.C. Chapman</a> on <a href="http://vimeo.com/">Vimeo</a>.<br />
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Thanks C.C.!<br />
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What’s helped you deal with difficult news this week?<br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-25992155670172312872013-04-13T20:20:00.002-04:002014-05-14T15:59:38.642-04:00Tip of the Week: Discovering new blogs<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0IORWp5l8mmCGoE9UQ9_O81QJVJL87Ys1YrV4gba4aJLBPkamdIjStMzMI5EcbbkckIJw246-LLvIDGnJuxUZFNFoL7GhHgBO0H_KA7ynveTM7ywhJBkZfJQFn9l0JAzwjpTpiQ/s1600/file3371281797656.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="girl looking through magnifying glasses" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0IORWp5l8mmCGoE9UQ9_O81QJVJL87Ys1YrV4gba4aJLBPkamdIjStMzMI5EcbbkckIJw246-LLvIDGnJuxUZFNFoL7GhHgBO0H_KA7ynveTM7ywhJBkZfJQFn9l0JAzwjpTpiQ/s200/file3371281797656.jpg" height="150" title="girl looking through magnifying glasses" width="200" /></a></div>
Welcome to the sixth in a series of <a href="http://bargainista.blogspot.ca/#uds-search-results" target="_blank">tips to help bloggers</a> build communities, find an audience and get the most out of working with brands.<br />
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One of the highlights of being part of the team of instructors for the <a href="http://learn.utoronto.ca/courses-programs/business-professionals/certificates/certificate-in-digital-strategy-and-communications-management" target="_blank">Digital Strategy certificate program at U of Toronto SCS</a> is the opportunity to meet with many interesting and talented students. <a href="http://twitter.com/MartinWaxman" target="_blank">Martin Waxman</a> does a great job of <a href="http://martinwaxman.com/2013/04/13/digital-strategy-foundations-class-talented-first-group-sets-the-bar-high/" target="_blank">summing up his experience with the class</a>.<br />
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<a href="http://www.edenspodek.com/blog/2013/04/tip-of-the-week-discovering-new-blogs.html" target="_blank">Read more...</a><br />
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Photo credit: <a href="http://www.morguefile.com/creative/kakisky" target="_blank">kakisky</a><br />
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<b>Recent articles</b><br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-48956825136963602612013-04-08T15:49:00.000-04:002014-05-14T16:02:00.550-04:00Case Study: What’s in a (Yummy)Name?<!--StartFragment-->
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<span style="font-family: inherit;"><b>How a rebranded company found its name by starting with a domain search</b></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-kTozSaqFPXfMWr_VBe_SEZAmXbxh5nFVbvc2MPPZYTDs2ZBVGKzuVrx-MeVljxkhFOgaDkVwIENROGPoXd9OSI0kOaWof-Mz195rd4_uHrwG9wfYcjtQbtids3uYzrNhkXWdIw/s1600/atom_yummy_logos.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Atom Agency and Yummy Names logos" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-kTozSaqFPXfMWr_VBe_SEZAmXbxh5nFVbvc2MPPZYTDs2ZBVGKzuVrx-MeVljxkhFOgaDkVwIENROGPoXd9OSI0kOaWof-Mz195rd4_uHrwG9wfYcjtQbtids3uYzrNhkXWdIw/s1600/atom_yummy_logos.jpg" title="Atom Agency and Yummy Names logos" /></a></div>
<span style="font-family: inherit;">One thing you probably don’t know about me is that I’m a bit of a domain name geek hog. I own 24, most of which aren’t in current use. So, when I heard about how the newly rebranded <a href="http://www.atomagents.com/" target="_blank">Atom Agency</a> (formerly known as Sequentia Environics and the consulting arm of Sequentia Communications Inc.) got its new name, not only did it appeal to my geeky side I thought it was also pretty darn smart. </span></div>
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<a href="http://www.edenspodek.com/blog/2013/04/case-study-whats-in-a-yummyname.html" target="_blank">Read more...</a></div>
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com3tag:blogger.com,1999:blog-34947909.post-47892631214164062742013-04-06T18:40:00.001-04:002014-05-14T16:05:53.308-04:00Tip of the Week: How to create a sponsorship pitch like a pro<!--[if gte mso 9]><xml>
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Welcome to the fifth in a series of <a href="http://bargainista.blogspot.ca/#uds-search-results" target="_blank">tips to help bloggers</a> build communities, find an audience and get the most out of working with brands. <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimwA5pchXsYXfncMGjfWmE9gVv0LyiZJcoSX2Ev-0ovFzGvwZym6jakAyQBM-Kq5JsUc5-izDrgjUzmPZSw7obmZht46Kj33L-gaPohG7iT42jll5Wit8_vdN1EYEYTP8QLOSJYg/s1600/keep+calm+and+sponsor.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Keep calm and sponsor me" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimwA5pchXsYXfncMGjfWmE9gVv0LyiZJcoSX2Ev-0ovFzGvwZym6jakAyQBM-Kq5JsUc5-izDrgjUzmPZSw7obmZht46Kj33L-gaPohG7iT42jll5Wit8_vdN1EYEYTP8QLOSJYg/s1600/keep+calm+and+sponsor.jpg" title="Keep calm and sponsor me" /></a></div>
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As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. It’s value may diminish once money exchanges hands. However, I recognize the value of sponsored content when it makes sense for a brand and <a href="http://bargainista.blogspot.ca/2013/02/the-value-of-disclosure-in-social-media.html" target="_blank">relationships are clearly disclosed</a>.</div>
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<a href="http://www.edenspodek.com/blog/2013/04/tip-of-the-week-how-to-create-a-sponsorship-pitch-like-a-pro.html" target="_blank">Read more...</a> </div>
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image credit: <a href="http://www.keepcalmstudio.com/gallery/creator/Xavier%20Calle" target="_blank">Xavier Calle</a><br />
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<b>Recent articles</b></div>
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-46445915877416532342013-04-05T20:37:00.002-04:002014-05-14T16:08:52.927-04:00Starbucks birthday bevvies, better late than neverI'm a huge <a href="http://www.starbucks.ca/" target="_blank">Starbucks</a> fan. I’m not entirely brand loyal but I do need my decaf Starbucks every morning whether it’s <a href="http://www.starbucks.ca/coffee/via" target="_blank">VIA</a> or freshly brewed. Sometimes I’ll even splurge for skinny <a href="http://www.starbucks.ca/coffee/espresso/latte-beverages" target="_blank">lattes</a> with one-pump sugar-free vanilla syrup. No snickering!<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/04/starbucks-birthday-bevvies-better-late-than-never.html" target="_blank">Read more...</a><br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com2tag:blogger.com,1999:blog-34947909.post-20652074111856178402013-03-29T20:14:00.001-04:002014-05-14T16:11:19.113-04:00Where’s the beef?There are certain basics bricks and mortar businesses, such shops and restaurants, need to get right before they consider incorporating social media into their marketing mix. Face-to-face customer service, competitive pricing and signage are but a few.<br />
<br />
Do you think the new <a href="http://www.heroburgers.com/" target="_blank">Hero Burger</a> in our neighbourhood considered what customers would see as they walked by their window?<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/wheres-the-beef.html" target="_blank">Read more...</a><br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com2tag:blogger.com,1999:blog-34947909.post-2248028780930260942013-03-26T09:06:00.000-04:002014-05-14T16:13:39.849-04:00Tip of the Week: Display your contact information prominently<div style="text-align: right;">
</div>
Welcome to the fourth in a series of <a href="http://bargainista.blogspot.ca/#uds-search-results" target="_blank">tips to help bloggers</a> build communities, find an audience and get the most out of working with brands.<br />
<div class="p2">
<br /></div>
<div class="p1">
I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/tip-of-the-week-display-your-contact-information-prominently.html" target="_blank">Read more...</a></div>
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<br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com2tag:blogger.com,1999:blog-34947909.post-5762524080729236152013-03-23T18:24:00.000-04:002014-05-14T16:18:28.038-04:00Customer service tips for my hair salon<div class="zemanta-img" style="text-align: right;">
<a href="http://www.flickr.com/photos/19762676@N00/3225409596" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Reception" border="0" class="zemanta-img-inserted" src="http://farm4.static.flickr.com/3386/3225409596_87abda42a8_m.jpg" height="162" style="border: none; font-size: 0.8em;" title="Reception" width="200" /></a></div>
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</div>
Dear hair salon,<br />
<br />
I’ve been a regular customer of yours for more than two years now. I love that you’re with in walking distance from my home. The colour tech team is awesome, especially Sabrina. She does a great job of keeping my colour in check and making sure everyone else takes good care of me when I visit.<br />
<br />
As much as you hold yourself up as a salon excelling in customer service and charge clients a premium for that privilege, here are some tips:<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/customer-service-tips-for-my-hair-salon.html" target="_blank">Read more...</a><br />
<br />
Reception (Photo credit: <a href="http://www.flickr.com/photos/19762676@N00/3225409596" target="_blank">austinevan</a>)<br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com3tag:blogger.com,1999:blog-34947909.post-22075815558260621062013-03-21T15:10:00.003-04:002014-05-14T16:20:31.567-04:00west elm's Neil Gazmen connects with local customers<div style="text-align: right;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXnnE53Bf1FgsCGFb38rOq7_ee-4lse0h2Ks-gEKl_H0dQp2yRzvYFuBqrrWXssdefCsfRlpXQkODKqooRjT1yK-B5x4VGPyVZN891nthp5ugbpaSSa9vPQX7dJJsJ9gEsQyuJfQ/s1600/neil+gazmen.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXnnE53Bf1FgsCGFb38rOq7_ee-4lse0h2Ks-gEKl_H0dQp2yRzvYFuBqrrWXssdefCsfRlpXQkODKqooRjT1yK-B5x4VGPyVZN891nthp5ugbpaSSa9vPQX7dJJsJ9gEsQyuJfQ/s200/neil+gazmen.jpg" height="200" width="176" /></a></div>
<span id="goog_630433137"></span><span id="goog_630433138"></span>According to his bio, “<a href="http://twitter.com/ngazmen" target="_blank">Neil Gazmen</a> is a retail people manager with over 9 years experience in managing high volume, complex stores in the Toronto area. He is a strong supporter of relationship based selling and grassroots type marketing that targets building a community of loyal followers, one customer at a time.” The last sentence is quite telling.<br />
<br />
I met Neil on Twitter several months ago and <a href="http://bargainista.blogspot.ca/2013/03/a-week-of-firsts-digitaledu-storify-and.html" target="_blank">recently in real life</a>. He’s always bright, friendly and busy making everyday conversation with his Twitter community. Although he’s always quick to answer customer questions, he makes a point of being himself and not overtly promoting <a href="http://westelm.com/" target="_blank">west elm</a> or its <a href="http://www.westelm.com/customer-service/store-locations/toronto/" target="_blank">Toronto store</a> – the first Canadian location – where he is Associate Store Manager. A of couple weeks ago we had a chance to chat and in a few minutes shared each of our “how we got into social media” stories. I was fascinated by how he’s been helping west elm build relationships with customers one tweet at a time and asked if I could share some of his story with you.<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/west-elms-neil-gazmen-connects-with-local-customers.html" target="_blank">Read more...</a><br />
<br />
Photo credit: Eden Spodek<br />
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-76596209215699197372013-03-18T09:30:00.000-04:002014-05-14T16:24:39.748-04:00Tip of the Week: Be brand loyal<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkjPpts9fFXuwc_-wDC_KDiyeSTrClU_p7bE3VAeJD3Tmsh0TzSgkXyx70htF-6LFcvHgPtGPNJKsKUKhI0FUKOR7tsF8t1-rdPHIwePi_YAMlBpMaBGAteYpWqBkN-16W7P6DbA/s1600/loyal+pup-1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="puppy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkjPpts9fFXuwc_-wDC_KDiyeSTrClU_p7bE3VAeJD3Tmsh0TzSgkXyx70htF-6LFcvHgPtGPNJKsKUKhI0FUKOR7tsF8t1-rdPHIwePi_YAMlBpMaBGAteYpWqBkN-16W7P6DbA/s200/loyal+pup-1.jpg" height="200" title="puppy" width="188" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">photo: Eden Spodek</td></tr>
</tbody></table>
Welcome to the third in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.<br />
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I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.</div>
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<br /></div>
<div class="p3">
<b>Tip 3: </b><b>be brand loyal</b></div>
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<span class="s1"><a href="http://twitter.com/mbosc">Michèle Bosc</a></span>, Director of Marketing at <a href="http://www.chateaudescharmes.com/"><span class="s1">Chateau des Charmes</span></a> says, “Don’t be afraid to endorse a brand you love. Stay loyal to that brand within a category… Be professional and true to your voice.”</div>
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<a href="http://www.edenspodek.com/blog/2013/03/tip-of-the-week-be-brand-loyal.html" target="_blank">Read more...</a></div>
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-57328417553608150002013-03-14T16:27:00.000-04:002014-05-14T16:27:24.502-04:00A week of firsts... #digitaledu, Storify and Spin Sucks<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsolvQPDGcOZNwSqWVcJr4eeLTOEzoQF9NkvYwxb77Os6CEP7OM-qW6drPldBNALP_EpPYN2jjeRhPWRoRLx2_xC3ixtgrrNs8kXJ4wRHedfSWXblkIwztPfvdlrumaKBsZ23h2A/s1600/firsts.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Storify and Spin Sucks" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsolvQPDGcOZNwSqWVcJr4eeLTOEzoQF9NkvYwxb77Os6CEP7OM-qW6drPldBNALP_EpPYN2jjeRhPWRoRLx2_xC3ixtgrrNs8kXJ4wRHedfSWXblkIwztPfvdlrumaKBsZ23h2A/s1600/firsts.jpg" height="173" title="Storify and Spin Sucks" width="200" /></a></div>
This has been a week of firsts.<br />
<br />
Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies <a href="http://learn.utoronto.ca/courses-programs/business-professionals/certificates/certificate-in-digital-strategy-and-communications-management" target="_blank">Digital Strategy and Communications Management Certificate program</a> or <a href="https://twitter.com/search?q=%23digitaledu&src=savs" target="_blank">#digitaledu</a> for short.<br />
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<br /></div>
<div class="p1">
This morning, I used the Twitter backchannel discussion from last night’s class to create my first <a href="http://storify.com/EdenSpodek/my-first-u-of-t-school-of-continuing-studies-lectu" target="_blank">Storify</a>. </div>
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<br /></div>
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<a href="http://www.edenspodek.com/blog/2013/03/a-week-of-firsts-digitaledu-storify-and-spin-sucks.html" target="_blank">Read more...</a></div>
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Anonymoushttp://www.blogger.com/profile/02681624600276407484noreply@blogger.com4tag:blogger.com,1999:blog-34947909.post-83134143429012898332013-03-12T21:05:00.002-04:002014-05-14T16:29:27.774-04:00Tip of the Week: Develop a publishing schedule<div style="text-align: right;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFB67g9ioCY_oKYicasFYAULGkCf5uZMp1URzV5SIsndMHrFL9HrJ81eSnOrwYvIwCSiVhA_K0r3LA3egCfyY2QWbfNEqlBFDlg3adadvqhIWR07E6Rk30eMcun0tnL2uqJe1x/s1600/file0001192861004.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="schedule" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFB67g9ioCY_oKYicasFYAULGkCf5uZMp1URzV5SIsndMHrFL9HrJ81eSnOrwYvIwCSiVhA_K0r3LA3egCfyY2QWbfNEqlBFDlg3adadvqhIWR07E6Rk30eMcun0tnL2uqJe1x/s200/file0001192861004.jpg" height="144" title="schedule" width="200" /></a></div>
Welcome to the second in a <a href="http://bargainista.blogspot.ca/2013/03/tip-of-week-engage-your-audience.html" target="_blank">series of tips</a> to help bloggers build communities, find an audience and get the most out of working with brands.<br />
<br />
I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.*<br />
<br />
<b>Tip 2: Develop a publishing schedule</b><br />
Brands, and those representing them, want to know that your blog is being updated regularly and that you’re publishing new posts frequently. You don’t need to blog every day but they will want to see that your blog is up-to-date before they approach you with opportunities. If you’ve published 800 posts but haven’t blogged in more than a year, no matter how high your search rankings, a brand worth its salt won’t be interested in what you have to say, except perhaps if you've blogged about them a lot in the past.<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/tip-of-the-week-develop-a-publishing-schedule.html" target="_blank">Read more...</a><br />
<br />
Photo credit: <a href="http://www.morguefile.com/creative/jade" target="_blank">Jade </a><br />
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Bargainistahttp://www.blogger.com/profile/01192938722206095554noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-8183141613317065222013-03-08T15:11:00.000-05:002014-05-14T16:32:00.649-04:00International Women’s Day – progress, passion and a little bit of cattiness<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7JerDWQQ7JSlN-uGjbl7KhoDaONK92p6mtIfKXuNU1ZlZijlcACRlDxDqWfF823jlTDfTB1eNr4ccJob346P6zPSUlAiFpMYmBWK61xXjVmabEGoSAWBwv2aDNaENkumfAA6T/s1600/EQUALS_posters_A2_low+res_Page_04.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Are all the world's top dogs really all men?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7JerDWQQ7JSlN-uGjbl7KhoDaONK92p6mtIfKXuNU1ZlZijlcACRlDxDqWfF823jlTDfTB1eNr4ccJob346P6zPSUlAiFpMYmBWK61xXjVmabEGoSAWBwv2aDNaENkumfAA6T/s320/EQUALS_posters_A2_low+res_Page_04.jpg" height="320" title="International Women's Day" width="226" /></a></div>
If my math is correct, today marks the 104th <a href="http://www.internationalwomensday.com/" target="_blank">International Women’s Day</a>. <br />
<br />
I’ve spent a good chunk of the morning thinking about how I’d like to honour women doing amazing things who inspire me. One recurring theme throughout my life has been how so many women are catty and bring each other down, unlike men who tend to be less threatened by their male peers and support them, particularly in business.<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/international-womens-day-progress-passion-and-a-little-bit-of-cattiness.html" target="_blank">Read more...</a><br />
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Bargainistahttp://www.blogger.com/profile/01192938722206095554noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-30172839002925647282013-03-07T21:10:00.000-05:002014-05-14T16:34:28.443-04:00S. Pellegrino Almost Famous Chef recipe – a hit at home<div class="separator" style="clear: both; text-align: center;">
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Rarely do I talk about clients in this space. But today is my <a href="http://sidetwo.wordpress.com/" target="_blank">husband</a>’s birthday and there is always room for exceptions.<br />
<br />
For the past three years, I’ve been fortunate to work with the <a href="http://www.pimsmultimedia.com/SPellegrinoAFC13/press.php" target="_blank">S. Pellegrino<span style="font-size: x-small;">®</span> Almost Famous Chef Competition</a> – the Canadian Regionals to be exact. It marries two of my passions, education and food.<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/s-pellegrino-almost-famous-chef-recipe-a-hit-at-home.html" target="_blank">Read more...</a><br />
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Bargainistahttp://www.blogger.com/profile/01192938722206095554noreply@blogger.com2tag:blogger.com,1999:blog-34947909.post-30985401722657519522013-03-02T11:30:00.000-05:002014-05-14T16:44:06.686-04:00Tip of the Week: engage your audience<div style="text-align: right;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpaUT5Nyv20sK_3gKedo6QEwKK_g96vU4uEZcKPvw3-0Etv-Vypm1KYXGQ2mD2heF1gxWxh4r6ItATtfcVTjRl9Xipnr3ghQLxneWRcTwRHQjToPwQjJuYdj9TTPd9Qn6jFSuG/s1600/file000564987721.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpaUT5Nyv20sK_3gKedo6QEwKK_g96vU4uEZcKPvw3-0Etv-Vypm1KYXGQ2mD2heF1gxWxh4r6ItATtfcVTjRl9Xipnr3ghQLxneWRcTwRHQjToPwQjJuYdj9TTPd9Qn6jFSuG/s320/file000564987721.jpg" height="320" width="213" /></a></div>
Welcome to the first in a series of tips to help bloggers build
communities, find an audience and get the most out of working with
brands.<br />
<br />
Despite an extended on Bargainista vacation last year, I’ve been working behind the scenes helping clients with their blogs and writing the occasional guest post or two. Friends, family, colleagues and students often ask how they can become better bloggers.<br />
<br />
I hope you’ll enjoy these tips I’ve assembled with the help of other
bloggers, brands, PR consultants, marketing pros, community managers.* <br />
<br />
<b>Tip 1: Engage your audience</b><br />
<br />
<a href="http://www.edenspodek.com/blog/2013/03/tip-of-the-week-engage-your-audience.html" target="_blank">Read more...</a><br />
<br />
Photo credit: <a href="http://morguefile.com/creative/FlyingPete" target="_blank">Flying Pete</a><br />
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Bargainistahttp://www.blogger.com/profile/01192938722206095554noreply@blogger.com0tag:blogger.com,1999:blog-34947909.post-22957173910347837862013-02-25T12:36:00.001-05:002014-05-14T16:46:25.402-04:00Blogger relations: PR dinosaurs need to retire or get with the programI wasn’t planning to write another blog post about <a href="http://bargainista.blogspot.ca/2013/02/all-thats-wrong-with-blogger-relations.html" target="_blank">blogger relations</a> so soon and then this showed up in my inbox this morning.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgytYSgP0QKQp4kbgkz-JgIhJVsHsxsCf9Bu6yO0lq3eRgrdXIxVxzFc5wi0OOfqBUp0Q-G8l2jZJmHd5qfgPKDCBQSf1zc9ZhCaJA8xSoclzAdhNhU14vJISzMQQPqeOu7K34Q/s1600/bad+pitch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgytYSgP0QKQp4kbgkz-JgIhJVsHsxsCf9Bu6yO0lq3eRgrdXIxVxzFc5wi0OOfqBUp0Q-G8l2jZJmHd5qfgPKDCBQSf1zc9ZhCaJA8xSoclzAdhNhU14vJISzMQQPqeOu7K34Q/s320/bad+pitch.jpg" height="100" width="320" /></a></div>
<br />
It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research.<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/02/blogger-relations-pr-dinosaurs-need-to-retire-or-get-with-the-program.html" target="_blank">Read more...</a><br />
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Bargainistahttp://www.blogger.com/profile/01192938722206095554noreply@blogger.com17tag:blogger.com,1999:blog-34947909.post-38905838742856635962013-02-22T12:54:00.000-05:002014-05-14T16:48:01.429-04:00Social media goes to college at PodCamp Toronto 2013<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEEjZX9n7COzkd6rmEG4jgghfdJoQ3khRVfz-_wrcpjLoB4Sv2dRJ1-NjIvnr5uM1nMuZPutBHBSwFRItEqsTzfjt0DmLAXxTMwXiWoNqsL24SphfwARPt0mNXqFlW4shTlUWw/s1600/podcamp+toronto.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEEjZX9n7COzkd6rmEG4jgghfdJoQ3khRVfz-_wrcpjLoB4Sv2dRJ1-NjIvnr5uM1nMuZPutBHBSwFRItEqsTzfjt0DmLAXxTMwXiWoNqsL24SphfwARPt0mNXqFlW4shTlUWw/s1600/podcamp+toronto.jpg" height="200" width="200" /></a></div>
After five wonderful years and having the pleasure of working with a stellar
and dedicated group of volunteers and supportive sponsor partners, I’ve stepped down from the organizing team. I’ve remained a contributing member of the PodCamp Toronto community. <br />
<br />
For those of you who don’t know, <a href="http://2013.podcamptoronto.com/" target="_blank">PodCamp Toronto</a> – is a free <a class="zem_slink" href="http://en.wikipedia.org/wiki/Unconference" rel="wikipedia" title="Unconference">unconference</a> for content creators and other digital media enthusiasts – taking place February 23 and 24.<br />
<br />
<a href="http://www.edenspodek.com/blog/2013/02/social-media-goes-to-college-at-podcamp-toronto-2013.html" target="_blank">Read more...</a><br />
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