The other day while I was reflecting on blogging and blog monitoring (I've been thinking a lot about it lately at the office), it dawned on me that since I launched Bargainista, not one company has commented. And yet, I have written about several retailers and manufacturers both big, small, the good, the bad and the ugly.People tell me they're reading this blog regularly.
Traffic reports support their claims.
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Technorati tags: customer service, marketing, profits, retail, online shopping, technology
You know, I always thought most companies had a communications department where they'd pay at least a few employees to scour the web for blog references and comment on them. Just made sense to me.
ReplyDeleteTurns out, most don't. That's not only strange, but downright silly.
I don't work in the retail industry but I work in a communications department. I monitor blogs but I'm probably in the minority.
ReplyDeleteYou definitely are in the minority, but hopefully we'll see a change in that too. Eventually, everyone will realize that blogs are surprisingly potent marketing tools.
ReplyDeleteMonitoring the web has become so easy with tools like Google alerts. These let you put keywords and it emails you every time their web crawler see it, some even support RSS.
ReplyDeleteI do it for my dayjob, even some of our top clients, just to stay up on it all. Then I filter and pass important things along to the people that need to see it.
I also use Technorati and Bloglines regularly. The New PR Wiki also has some great information. Which resources do you use?
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