Thursday, March 20, 2014

I’ve moved! Visit me at EdenSpodek.com

Hey everyone! It’s been a while since I blogged here and wanted to let you know I launched a new website and blog on my own domain. I hope you’ll join me there. Please visit at EdenSpodek.com.

Happy Spring! Visit EdenSpodek.com

Thanks for all your encouragement and support over the years.

Eden


Sunday, June 09, 2013

It's still a mad, mad world

It’s Sunday night and after a weekend of work, errands and relaxation, there’s no better way to wind down the week than watching an episode of Mad Men.

Business world image
Earlier this week, I had the honour of being asked to provide quote for my friend Elissa Freeman’s article for Ragan’s PR Daily, “Lessons from Peggy Olson’s ‘lean-in’ moments”.

Peggy has always been one of my favourite Mad Men characters. If you’re a fan of the show and have been watching since the beginning, you’ve seen her career growth during a time when women were either relegated to the home or as teachers, nurses or secretaries in a male-dominated workforce. Rumour has it, Peggy Olson is poised to upstage Don Draper and have her moment in the spotlight before the series wraps up next season. Who knows if that will actually happen but I for one would welcome Peggy as the lead.

In the meantime, Elissa and friends have identified parallels between Peggy’s working style during the iconic 60s and what women in public relations (and other integrated communications roles) can learn from her today.

Do you agree with our take? Do you have anything to add?

Don’t worry. PR Daily didn’t ignore Don Draper. In his article, Arik Hanson asks, “What if Don Draper were a PR pro?” and compares what he might be like if he was practicing public relations in 2013. What do you think?

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Saturday, May 25, 2013

Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.*

Sign with a "Your Brand Here" message
“Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live brand-side, and not JUST on your blog!”

Don’t be discouraged if a brand turns down your amazing idea; it may not fit within their budget or business objectives.

Have you co-created any content with a brand, or blogger on behalf of a brand? What did you create and how was the experience?

*Based on a blog post originally appearing at Food Bloggers of Canada.
Image credit: Eden Spodek

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