Rob Ford, Ron Burgundy has a message for you...

Tonight I was pleasantly surprised when the latest trailer for Anchorman 2 played before Star Trek Into Darkness. Ron Burgundy has a message for Rob Ford, the mayor of Toronto. I hope he’ll listen and stop embarrassing the residents of our wonderful city.



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Social Media Goes to College at Social Capital Conference

Social Capital Conference is taking place in Ottawa May 31 and June 1. It’s an event I’ve always oogled over but never been able to attend due to a recurring scheduling conflict. Three times lucky they say because this year they moved it up a month. I’ll be there, not only as an attendee but also as a speaker. Diane Bégin, Susan Murphy, Martin Waxman and yours truly are presenting “Social Media Goes to College” – a panel discussion based on the session we tested out at PodCamp Toronto last February.

Day One consists of a choice of two half-day workshops and Day Two there are several sessions and roundtable discussions to choose from. The day will bookended with two keynote presentations – the first with the one and only Gini Dietrich kicking things off in the with “Blogging, Community, and Making it Work,” and the second from Danny Brown discussing “Blogging, Community, and Making it Work” will bring the conference to a close.

Big thanks to conference co-chairs and business partners Lara Wellman and Karen Wilson, and the rest of the organizing team for all the hard work they’ve been doing ensuring the weekend will be a phenomenal success.

I hope to see you there but if you can’t make it, you can follow along on Twitter by searching for the #SoCapOtt hashtag.

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Tip of the Week: Network

Welcome to the seventh in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.

In the early days of blogging and social media adoption, there was this idea that everyone publishing online and surfing the web was an anti-social nerd who hung out in his basement. Today we know nothing could be further from the truth as people connect with like-minded online friends, their desire to meet in real life grows. And as powerful as the web is for establishing relationships, nothing beats getting out from behind your screen and meeting people in person.

“Don’t be shy. Introduce yourself and your blog. Let us know what type of news/information you’re interested in and what your readers like to see,” suggests Mary Pretotto, Senior Manager, Social Media Community at Rogers Communications.

Alanna Glicksman, lifestyle blogger and Digital Marketing & Community Manager at MasterCard Canada, says “Have a firm understanding of the company/brand they rep and provide partnership ideas to show how you (and your blog) are an asset for the company.”

Take advantage of opportunities to network with brands and agencies at conferences or events.

Alanna suggests you ask the PR rep or community manager out for coffee, “Once you’ve formed a bond in real life, it will be difficult for them to forget you when they are looking to partner with bloggers on initiatives.”

What are your tips for getting to know bloggers or brands better?

Photo credit: Eden Spodek

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