Janssen-Ortho, the makers of the birth control pill Tri-Cyclen Lo (scroll down for product info.), is trying to connect with young women through an online video campaign. They seem to be marketing to the same demo as Alesse only with a less catchy name.
As a mom with a young teen son, the Alesse ads make me cringe. I’m just not ready to go there. On the other hand, I really like how the Tri-Cyclen Lo campaign is asking young women “Who inspires U”. It’s focusing on overall empowerment of women instead of empowering them only in a sexual way.
Now for the contest...
If you’re into video and sharing your inspiration in public, you’ll have a chance to win big. There’s a $10,000 grand prize! If you’re video is one of the top 3 viewed, you’ll win $500. But that’s not all, every month from June through September, you’ll have a chance to win a prize pack worth $1,000. Check out the rules and regs.
Have a look at the Who Inspires U? video promo:
Here’s a list of the prize pack items for June (it looks pretty sweet to me):
• Telus Blackberry Curve
• Marc Jacobs bag
• Cole Haan Sunglasses
• $25 Starbucks gift card
• Moleskine Hard Cover Journal
• MAC Lipstick
• MAC Bronzer
What do you think about this Tri-Cyclen Lo promo? Would it influence your birth control decision? How ’bout the contest and prizes?