A while ago, I was asked to participate in a project for Smart Set. They wanted me to help them launch their new brand and fashionatplay.ca – “a site demonstrating one of the key principles of the brand – that Smart Set is a place where fashion lovers can mix, match and accessorize ’til their heart’s content”.
For participating, they’d send me a $75 Smart Set gift card. To be honest, I hadn’t stepped into a Smart Set since I was about 14 but I’m open-minded and accepted the offer. Besides, I’d be nuts to turn down free clothes and $75 goes a long way at Smart Set.
My assignment: send in a photo of a clothing item in my wardrobe that defines me. In addition to the gift card, Smart Set’s Fashion & Sourcing Director, Lindy Omassi would put together an outfit just for me.
No brainer – I sent in a photo of my new black pants.
Lindy suggested the following:
• Belted striped blazer - $50
• Wood necklace - $16
I breezed through the store one day and saw the blazer on display. It was cute but not sure it’s what I’m going to by with my $75. What do you think?
I think I may hold out for a bit. You see, I need new jeans and Smart Set has partnered with Parasuco for a new line they’re introducing this summer. I also really like the purple top they’ve partnered with black pants on fashionatplay.ca. I’ll be sure to let you know what I buy with my gift card. Stay tuned.
Check out Smart Set’s Facebook fan page and/or download the Fashion Cube application, just make sure to have your photo ready if you wanna play.