If you build it they will come may apply in baseball but not when marketing to women as confirmed by my recent experience attending two conferences* aimed at influential women online, primarily mommy bloggers.**
She’sConnected Conference built a foundation supported by the strength of relationships with brands and an online community platform. It promised to “connect top brands with Canada’s most influential and powerful digital women” for a one-day conference and yes, there’d be swag, lots of swag because that’s what these women want – free stuff. Really?