Marc by Marc Jacobs catches my eye

I’ve been whining about my sunglasses for at least the past year. I wanted a change but hadn’t found the right pair: something fashionable, yet not equal to half a mortgage payment; something that suits my face, yet fits the bridge of my nose… you get the picture.

Not that I always want the newest, shiniest pair I can find but the ones I’ve been wearing for the past several years were getting tired looking and the lose arm just kept getting looser no matter how much I fixed it. Check out the picture my friend Alexa Clark took of me wearing my at the post-BookCamp get together below and you’ll see what I mean.

So, last week, with a bit of cash in hand from a birthday gift, I walked in Holt’s on Bloor and headed straight for the sunglass display. Presto, within five minutes I found the perfect pair of Marc by Marc Jacobs – oversized by not exaggerated. As my husband said, “Big, but not too big”. As Goldilocks would say, “They’re just right.”

When I got home that night I wondered why after looking for a new pair for so long, I was able to find the right pair within minutes. Was the selection that different? Was it my frame of mind?

Hmm, I thought some more. Then it occurred to me. It’s the way Holt’s merchandises their sunglasses that made the difference. Hundreds of pairs were on the wall. How was I able to sort through them so quickly? I’m convinced it had to do with the airy feel and the room between each pair along with more than lighting. Perhaps not so eco-friendly but definitely customer-focused.

What about you? Have any examples of smart merchandising to share? Oh yeah, and what do you think of my new shades?

photo credits
top photo: Mr. B
bottom photo: Eden, Lex, Gerry & Sue by lexnger on flickr

Meet my new friend Marc as in Marc Jacobs

I needed a new full-length winter coat. I have the great big, warm hooded down coat and I decided it was time to get something more stylish that I could wear day or night, for casual and more formal occasions.

Maybe I left if a bit too late. Maybe with the sagging economy, manufacturers and retailers didn’t think people would be laying out the bucks for new outerwear this season. Whatever it was, the pickings were slim.

Kathryn and Rayanne were exchanging tweets about where they bought their new winter coats. With no time to go downtown, I searched all over Yorkdale. I had seen a nice looking coat on the rack at Banana Republic. Unfortunately, it didn’t look good on me. I’d seen some nice coats on the cheap at H&M. The fabric felt a bit scratchy though. I debated whether or not it was worth buying on for $100 that I’d be tired of after a year and passed in the end.

Zara had some great looking coats in the same price-range as Banana. Problem is by mid-Saturday afternoon, they’re all picked over and several coats had buttons hanging by a thread. Sorry, Zara, sloppy merchandising even on a busy day is a big turn off, particularly when it comes to high-priced items.

So, on a whim, I dragged Mr. B. to Holts. Except for my Bobbi Brown make-up must-haves, I haven’t shopped there in ages. I took a quick look around at the sale racks scattered throughout.

Then I saw it, hanging on a sale rack behind the cash in the contemporary fashions department.. I found the perfect navy coat on sale for 30% off. It was Marc by Marc Jacobs. Believe-it-or-not, on sale, it didn’t cost much more than the coats I had seen at the chain stores. Well worth an extra $100 for a designer coat with far more attention to detail. Don’t ya think?

I usually stay away from navy but I liked it and besides, the same style in black wasn’t on sale. I decided to splurge. I’m glad I did.

What have you splurged on lately?

FYI, Holts had another markdown a few days after I bought my coat. I was surprised to learn they don’t offer price adjustments. (I wonder if their policy will change as Canadian retailers start feeling the hit of the recession?) On the bright side, my coat is still selling for the price I paid and now the black one is on sale too.