Second Cup is offering customers
free magazines with the purchase of one of their new "me time" specialty drinks.
Glen forwarded this e-mail promo:
It's pretty obvious women who read
Elle and the likes are the target market for this product launch.
Think the pink colour scheme and chocolate/red berry combos just before for Valentine's Day are a coincidence? Me thinks not. Have a look at their new gift card:
I dug a bit deeper and as it turns out, they're after the
yummy mummy crowd. Looks like this campaign is supposed to attract yummy mummy subscribers for their e-mail campaigns.
The contest goes something like this:
• nominate a yummy mummy (it can be you or someone else)
• complete an entry form
• include a brief story about the yummy mummy
• opt in or out of a few e-mail subscriptions
• the winner is selected by a random draw
Seems bizarre since the winner is selected from a random draw and not because her story is the favorite.
I guess they must be on to something. See what
Mathew Ingram had to say in the
Globe today.
Anyway, if you're yummy mummy think about entering - you may win a $1,500 visit to the spa. Now that's pretty yummy, if you ask me.
What do you think? Will you enter? Have you tried one of their new "me time" treats. Leave a comment and let us know.
Technorati tags:
marketing,
Second Cup,
Valentine's Day,
yummy mummy
Take my advice, go visit a location near you. Unfortunately, I can't link you directly to that information on their website 'cause it's all built in flash. Their website isn't designed as well as their furniture and it's not as nice to look at either.
It's pretty obvious women who read Elle and the likes are the target market for this product launch.
I dug a bit deeper and as it turns out, they're after the yummy mummy crowd. Looks like this campaign is supposed to attract yummy mummy subscribers for their e-mail campaigns.
What do you think? Will you enter? Have you tried one of their new "me time" treats. Leave a comment and let us know.
kama kazi style boutique is having a Make Room For Spring Sale.
Photos on kama kazi's website are gorgeous but if you who value website function as much as fashion, you may wish to offer your consulting skills. They can use your help.
