Relevant Work Experience
• Development and execution of strategic digital and social media programs and campaigns (including corporate restructuring, ambassador programs, mobile and gamification)• Development and execution of online influencer/ambassador programs and real-life or virtual events
• Lead regional digital teams for global and national brands, including mentoring and training staff, both agency and client-side
• Coaching and training in social media with a focus on best practices
• Online audits, social media monitoring and reporting
• Development of social media guidelines for employees and communities
• Creation and community management of social media channels for brands (e.g. blogs, Twitter, Facebook pages, LinkedIn, YouTube, Pinterest, Instagram, Flickr, etc.)
• Liaison with web designers/developers and media buyers
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