Experience

Although I’m probably best known for my experience in online influencer relations, I’m more of an overall digital marketing-communications strategist with almost 25 years of communications experience including 18 years in digital. I provide clients with strategic counsel when it comes to integrating social and digital communications into their overall marketing plans. My services range from delivering strategy though to execution, with a preference for strategic counsel, training coaching and mentoring.

Relevant Work Experience

• Development and execution of strategic digital and social media programs and campaigns (including corporate restructuring, ambassador programs, mobile and gamification)
• Development and execution of online influencer/ambassador programs and real-life or virtual events
• Lead regional digital teams for global and national brands, including mentoring and training staff, both agency and client-side
• Coaching and training in social media with a focus on best practices
• Online audits, social media monitoring and reporting
• Development of social media guidelines for employees and communities
• Creation and community management of social media channels for brands (e.g. blogs, Twitter, Facebook pages, LinkedIn, YouTube, Pinterest, Instagram, Flickr, etc.)
• Liaison with web designers/developers and media buyers