This morning while getting dressed I saw the incredibly powerful TV PSA (below) The
Heart and Stroke Foundation using to reach out to women and let them know that heart disease and stroke is the number 1 killer.
Heavy, isn’t it? Did you know heart disease and stroke are the cause of death in 1 out of 3 Canadians? Pretty staggering, huh?
I was contacted by Karen Geier at
OgilvyOne, asking if I’d participate in this
program. I’ve been open about my family history and friends who have dealt with cancer, breast cancer in particular but I’ve been quiet about how heart disease and strokes have touched those I love as well. So, without hesitation, I agreed to help spread the word about the
Heart & Stroke Calendar Lottery and hopefully help raise some awareness about the Heart and Stroke Foundation.
What is the Heart & Stroke Calendar Lottery?
For $25 you can buy a calendar with lovely photos by local photographers. In addition to helping the Heart and Stroke Foundation, you’ll have a chance to win great prizes every day of the year. There are some early-bird prizes too.
How to win a calendar
So now here’s a chance for you to win big and pay it forward by doing something to raise awareness about the Heart and Stroke Foundation.
I’m giving away two Heart & Stroke Calendar Lottery calendars to each of five lucky people. The idea is you’ll keep one of the calendars for yourself and pay it forward by giving the second one to a friend or family member. For the blog, all you need to do is leave a comment sharing why you want to support the Heart and Stroke Foundation, by Thursday, November 10. For Twitter, you’ll need to stay on the look out for two “tweet to win” opportunities over the next week. Keep an eye on the #GiftAndWin hashtag. Note you have to be an Ontario resident to win.
Update: I’ve decided to keep the giveaway on the blog an not run a Twitter giveaway as previously stated.
How to buy a calendar
You can buy The Heart& Stroke Calendar Lottery until December 20 at midnight online, by phone at 1-888-514-7767 or by mail while supplies last (Ontario residents’ only.) For more information, visit the
website or the
Calendar Lottery page on Facebook.
Buy you calendar before November 10 and you’ll get a chance to win an Early Bonus Prize of $25,000! Order your calendar before December 15 and you’ll automatically be entered for a chance to win the Early Bird Prize of $250,000!
Disclosure: As an independent consultant, I work with Hill & Knowlton on some client accounts. I was unaware when I was contacted by Ogilvy that Heart and Stroke Foundation of Ontario was also a Hill & Knowlton client. I do not do work on this account.
