Monday, February 25, 2013

Blogger relations: PR dinosaurs need to retire or get with the program

I wasn’t planning to write another blog post about blogger relations so soon and then this showed up in my inbox this morning.

It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research.


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Friday, February 22, 2013

Social media goes to college at PodCamp Toronto 2013

After five wonderful years and having the pleasure of working with a stellar and dedicated group of volunteers and supportive sponsor partners, I’ve stepped down from the organizing team. I’ve remained a contributing member of the PodCamp Toronto community.

For those of you who don’t know, PodCamp Toronto – is a free unconference for content creators and other digital media enthusiasts – taking place February 23 and 24.


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Tuesday, February 19, 2013

All that’s wrong with blogger relations…

Fall photo walk
(Photo credit: edenspodek)
While I consider myself a communicator and I’ve worked for and with many PR agencies over the years, I don’t consider myself a PR person. So PR people, if you’re going to hate me for what I'm about to say, I can live with that.

As some of you know, I’ve been blogging since 2006. I blogged steadily for three years then things slowed down a bit as my interests went in other directions. (Misguided, I know but it’s the truth.) Last year, I published one blog post here and handful of guest posts elsewhere.


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Friday, February 15, 2013

Wednesday, February 13, 2013

A little inspiration from Amy Poehler

Amy Poehler at the premiere of Baby Mama in Ne...
Amy Poehler at the premiere of Baby Mama in New York City at the 2008 Tribeca Film Festival. (Photo credit: Wikipedia)
“Be okay with writing really bad stuff for a long time––just keep doing it. The act of doing it, the muscle memory of it, is more important for me, because you would do shows every night, and they would suck every night, and one night they’d be okay, and it would sustain you for another year.”
               –Amy Poehler, Entertainment Weekly, February, 8, 2013  

If you’ve read my bio you’ll I recently joined a bright team of professionals to help U of T’s School of Continuing Studies launch a certificate in Digital Strategy and Communications Management.


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Saturday, February 09, 2013

Jack Astor's gave me reason to blog

Our bill from Jack Astor’s
And just when we thought we’d have the makings of another Applebee’s disaster on our hands, Jack Astor’s scored a big customer service win for Diane Begin and I the other night.

It was late. We’d just finished class and we were hungry. While Diane ordered fries and guac, I asked if I could have a chef salad with grilled chicken added. The server implied that wasn’t an option and suggested I order the California Grilled Chicken Salad instead. I reluctantly agreed.