Lululemon knows how to give women what they want (see the Globe and Mail article about their research and development seminars.) Check out their new Heart Beat Bra and Monitor. The bra sells for $185 and apparently the monitor is sold separately but I couldn't find one on Lulu's website.
What do you think of the new bra? Do you think customer participation in product development is the key to their success? Leave a comment or e-mail me.