Thursday, November 22, 2007’s special offer for Bargainista readers

Recently, was singled out in a The Toronto Star article for making the process of shopping for window coverings as painless and inexpensive as possible.

My curiosity was piqued. I wanted to learn more about shopping for window coverings online. I invited Robert Mendelson, EVP of for an interview. As a special treat, he’s also offering Bargainista readers 30% off until December 3, just use this unique promo code “BARGAIN” when you go to the checkout.

Note: Robert and I met through AIMS several years ago.

B: What made you decide to sell window coverings online?

RM: As someone who has shopped for window coverings myself, I found that it was a hassle to go from store to store looking first for the style and colour I liked, and then for the best deal. Shopping online, I can compare prices without leaving my house and wasting time sitting in traffic or waiting for sales people to serve me in stores.

I found typical bricks and mortar blinds store didn’t always have the best selection. I ended up having to get some blinds from one store and then higher-end or specialty items from another.

Online, we can offer just about everything under the sun. We’re not limited by store size. We can offer as many different products as possible without increasing our costs, allowing us to offer the lowest prices. Since everyone has windows, we figured it was a natural to sell window coverings online.

B: What else sets apart from the competition?

RM: Price. Because we have no physical store, our low overhead allows us to offer the most competitive prices. We’re able to guarantee the lowest price. If customers find a lower price from any other Canadian retailer within 90 days of purchase, we will beat it! We also offer free shipping to just about anywhere in Canada!

Convenience. You can comparison shop 24/7. We offer free samples so you can touch the material and see the colours before making a purchase.

Satisfaction Guaranteed or Your Money Back. We are fanatical about customer satisfaction. We don’t rest until every customer is 100% satisfied. We offer personalized service by phone, e-mail and live chat; and a lifetime warranty on everything we sell!

We’re Canadian. We offer Canadians the comfort of shopping on this side of the border. For example, if you need to return your blinds or a repair, you don’t have to worry about dealing with extra taxes or customs and brokerage charges.

B: How would I buy window coverings online? I want to see samples, need exact measurements and am concerned about installation. How can you help me overcome these concerns?

RM: Many of our customers can’t believe how easy it is to measure and install our products. The samples part is easy—we send those to you for free! Measuring is also easy—we have detailed, easy-to-follow illustrated instructions on the site. And the same goes for installation—easy to follow instructions online and available for you anytime.

We often say, if you can hang a picture on the wall, you can put up a blind. And if you’ve ever assembled furniture from that Swedish big box store, then putting up our blinds will be a cinch!

B: What’s the most interesting order you’ve ever received?

RM: We’ve outfitted an RV and sold 40 sets of blinds to a B&B in the Maritimes. Oh, and then there’s the school up in Nunavut with a few dozen of our mini-blinds!

Do you have a question for Robert? Would you like to see more interviews or exclusive promos here? Leave a comment.

Tags: blinds, Robert Mendelson,, Toronto Star, window coverings

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