I can’t believe someone even suggested 212 Sexy Men as a name for a fragrance. Would you buy something with that name? I wouldn’t. I don’t care how nice it smells or that it’s part of Carolina Herrera’s collection. Besides, what would I do with 212 men?
Occasionally, I’m going to post pictures of wacky products I’ve found. Feel free to send in your pictures of other wacky products and I may post them here too.
hahaha! that is hilarious!
ReplyDeletethat name certainly stands out from the crowd.
i saw this fragrance called - annie has a gun.. or something??
I doubt they were thinking of two hundred and twelve men. "212" is the area code for Manhattan. Still, I agree that 212 Men is a stinky name for a fragrance.
ReplyDeleteUgh..this reminds me of the new Paris Hilton perfume called Can Can!! CAN CAN!!
ReplyDeletebleh...not feeling it at all! 212 Sexy men...for real? was there not a focus group that said something???
ReplyDeleteNow that reminds me of a subject line for something that ends up in my spam file...
ReplyDeleteI think all the comments for this post demonstrate why they went with this name and I suspect they did use a focus group - all from NYC. Donna, I didn't even think of the 212 area code. I suspect you're right. Goes to show the importance of cultural sensitivities when developing a brand name. 212 has a different meaning depending on your perspective.
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