Some of the best things in life are free – some things you buy are even better.
Yesterday I returned from our family vacation aka Spodek Road Trip 2009 where we drove through to the U.S. Midwest and spent five glorious days in Chicago. The drive seemed incredibly quick. Why? I took my friend Mitch along. Well, actually I took a complimentary galley copy of his new book Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, along for the ride. I was engaged the whole time and the drive flew by.
Several years ago, when I started reading blogs and listening to podcasts on a regular basis, I started reading Mitch Joel’s blog and listening to his podcast. I learned a lot from him for free. To this day, he continues sharing his wisdom and those of other digital marketing thought leaders for free. You can also read his regular column bi-montly in both the Montreal Gazette and Vancouver Sun.
And why should you bother?
Well, through his personal experience building his own personal online brand and Twist Image, his successful digital marketing business he shares the secrets of his success. He also shares real-life stories of other successful businesses and entrepreneurs who used the power of social media to get ahead. (I admit it, I’m somewhat biased because Mitch is Canadian. He refers to Canadian examples plus he talks about events I’ve attended like geek dinners and podcamps. Update: I was thrilled when I saw he included Kate Trgovac’s wonderful Squidoo lenses too.)
Like many other fans, I wondered what else I could learn from the book that I couldn’t get for free. I learned a lot and that I’d want my own copy even if I had to buy it and here’s a little secret – it’s even better than what Mitch gives away for free.
If you have a business big or small and your looking for ways to “Burn the Ships” or stand out in the crowd, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone provides a wonderful overview with great tactical advice to help you navigate your journey in easily digestible chapters. Best thing is, Mitch explains how you can connect yourself and/or your business to everyone – your customers and potential customers – without having to understand technology or be a geek.
If by chance you’re interested in purchasing multiple copies, Chris Brogan has a special offer. Trust me and trust a Trust Agent, if you’re an entrepreneur with a blog or about to launch one, here’s another great way buying Six Pixels of Separation will help you gain exposure.
Did you read any good books this summer? How will they help connect you or your business better?