Saturday, May 25, 2013

Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.*

Sign with a "Your Brand Here" message
“Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live brand-side, and not JUST on your blog!”

Don’t be discouraged if a brand turns down your amazing idea; it may not fit within their budget or business objectives.

Have you co-created any content with a brand, or blogger on behalf of a brand? What did you create and how was the experience?

*Based on a blog post originally appearing at Food Bloggers of Canada.
Image credit: Eden Spodek

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2 comments:

  1. Thanks for raising this topic again Eden! Will look forward to the follow up.

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    Replies
    1. You're welcome, Matthew and thanks for sharing your tip. Coincidentally, I this week I was invited to be part of a co-created event. I'm trying to decide if it's the right fit.

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