I’ve moved! Visit me at EdenSpodek.com

Hey everyone! It’s been a while since I blogged here and wanted to let you know I launched a new website and blog on my own domain. I hope you’ll join me there. Please visit at EdenSpodek.com.

Thanks for all your encouragement and support over the years.

Eden

It's still a mad, mad world

It’s Sunday night and after a weekend of work, errands and relaxation, there’s no better way to wind down the week than watching an episode of Mad Men.

Earlier this week, I had the honour of being asked to provide quote for my friend Elissa Freeman’s article for Ragan’s PR Daily, “Lessons from Peggy Olson’s ‘lean-in’ moments”.

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Recent articles

• Lessons from Peggy Olson's 'lean-in' moments
• What if Don Draper were a PR pro?
• Calgary Zoo takes a big risk and produces 2012 annual report on Instagram

Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.*

“Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live brand-side, and not JUST on your blog!”

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Recent articles

• Tip of the Week: Discovering new blogs
• Social Media Goes to College at Social Capital Conference
• Tip of the Week: Network

Rob Ford, Ron Burgundy has a message for you...

Tonight I was pleasantly surprised when the latest trailer for Anchorman 2 played before Star Trek Into Darkness. Ron Burgundy has a message for Rob Ford, the mayor of Toronto. I hope he’ll listen and stop embarrassing the residents of our wonderful city.



Recent articles

• Social Media Goes to College at Social Capital Conference
• Calgary Zoo takes a big risk and produces 2012 annual report on Instagram
• Starbucks birthday bevvies, better late than never