Saturday, November 05, 2011

Help make death wait. Win big and pay it forward

This morning while getting dressed I saw the incredibly powerful TV PSA (below) The Heart and Stroke Foundation using to reach out to women and let them know that heart disease and stroke is the number 1 killer.

Heavy, isn’t it? Did you know heart disease and stroke are the cause of death in 1 out of 3 Canadians? Pretty staggering, huh?

I was contacted by Karen Geier at OgilvyOne, asking if I’d participate in this program. I’ve been open about my family history and friends who have dealt with cancer, breast cancer in particular but I’ve been quiet about how heart disease and strokes have touched those I love as well. So, without hesitation, I agreed to help spread the word about the Heart & Stroke Calendar Lottery and hopefully help raise some awareness about the Heart and Stroke Foundation.

What is the Heart & Stroke Calendar Lottery?
For $25 you can buy a calendar with lovely photos by local photographers. In addition to helping the Heart and Stroke Foundation, you’ll have a chance to win great prizes every day of the year. There are some early-bird prizes too.

How to win a calendar
So now here’s a chance for you to win big and pay it forward by doing something to raise awareness about the Heart and Stroke Foundation.

I’m giving away two Heart  & Stroke Calendar Lottery calendars to each of five lucky people. The idea is you’ll keep one of the calendars for yourself and pay it forward by giving the second one to a friend or family member. For the blog, all you need to do is leave a comment sharing why you want to support the Heart and Stroke Foundation, by Thursday, November 10.  For Twitter, you’ll need to stay on the look out for two “tweet to win” opportunities over the next week. Keep an eye on the #GiftAndWin hashtag. Note you have to be an Ontario resident to win.
Update: I’ve decided to keep the giveaway on the blog an not run a Twitter giveaway as previously stated. 

How to buy a calendar
You can buy The Heart& Stroke Calendar Lottery until December 20 at midnight online, by phone at 1-888-514-7767 or by mail while supplies last (Ontario residents’ only.) For more information, visit the website or the Calendar Lottery page on Facebook.

Buy you calendar before November 10 and you’ll get a chance to win an Early Bonus Prize of $25,000! Order your calendar before December 15 and you’ll automatically be entered for a chance to win the Early Bird Prize of $250,000!

Disclosure: As an independent consultant, I work with Hill & Knowlton on some client accounts. I was unaware when I was contacted by Ogilvy that Heart and Stroke Foundation of Ontario was also a Hill & Knowlton client. I do not do work on this account.
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  1. I want to support the Heart and Stroke Foundation to help fund further research. I lost a grandparent to stoke so this cause is very close to my heart. Thanks!


  2. My mother is a survivor of both a heart attack and a stroke. As these things can run in families, it is also now a concern of mine. I will always have this in my mind and it will always influence my life. I am a big supporter of more research.

  3. My father died of a heart attack at a very young age so I always like to support the Heart & Stroke Foundation. I've already bought a calendar this year but would love to give two away to my friends and family.

  4. Heart Disease and Strokes take away so many people too soon. Thanks for spreading the word and reminding me about this great cause.

  5. I have fond memories of jumping rope at school for Heart & Stroke fundraisers, & it was a charity my parents have always supported.

  6. I want to be a part of the solution. I am a giant supporter oh the Heart And Stroke foundation!


  7. Thank so much everyone for entering and sharing why you feel it's important to support Heart and Stroke Foundation.

    I assigned each of the six of you who entered by November 10 a number from 1-6 corresponding with the order in which you commented. Using the, the following people were selected:
    4 - Karina Tano
    1 - Nic
    3 - Shelley Pringle
    5 - Emma
    2 - Alex Conde

    I will be getting in touch with each of you to let you know how you can claim your Heart&Stroke Calendar Lottery calendars.



  8. Thank you very much!

  9. Nic, you're welcome. Please let me know if you didn't receive the email I sent you last night. Hope you find someone special for your second calendar.

  10. oops! i think I entered too late. Congrats winners. I bought one today!! Good luck to all in the draws!! :)

  11. Thanks for reminding me about this great cause!


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