Working on both sides of the blogger relations’ equation full-time for the past year or so has really been an eye opener as far as the challenges facing bloggers, brands and the agencies that represent the latter.
Over the past few months in particular, I’ve been exposed to a few situations where the concept of paid reviews and/or pay-to-post has been the subject of discussion. It’s something that I grapple with frequently and when it comes to how I govern my own blog and my relationships with agencies, brands and retailers, I’ve drawn a clear line as far where my comfort level and leanings lie.
