Yorkdale's Gifting Personalities List

Yorkdale launched a terrific online marketing campaign with the help of a marketing company called Dotfusion Express. They've created a "Gifting Personalities List."

10 Gifting Personalities are:

1. The Fashionista
2. The Connoisseur of Cuisine
3. The Gardening Guru
4. The Eternal Hostess
5. The Jet Setter
6. The Teen Spirit
7. The Scorekeeper
8. The Gadget Geek
9. The Pet Person
10. The Caffeine Fiend

Of course, I relate to the Fashionista :) I also feel an affinity with the Caffeine Fiend. Which one are you?

The e-mail campaign is as follows. I received a message in my in box with two links. The first one goes to an online greeting card so I could view the "10 Gifting Personalities." The online card presents ten different personality types - one one each "two-page spread." On the left there is an illustration of the person; on the right there's an illustration of an activity that person would enjoy with and itemized list of gifts that type of person would like, where in the mall to buy it and the price - and there is something in every one's range (exec pt if you're shopping for the Fashionista, her gifts list is a tad pricey.)

What a simple solution to my gift shopping dilemma. Now I'll know what to buy for everyone on my list. :)

The second link goes to one of those send to a friend and win lists. If you'd like me to send the promo to you, send me an e-mail providing permission to do so and who knows, maybe one of us will will a $1,000 shopping spree.

In one other bit of sleek mall marketing news, they've launched another new feature called "Sales & Promotions". When you click on the icon, you'll get a list of in-store promotions. I suspect by the meagre list, only stores that pay for the privilege are included.

Magi, the jeweller, has a special promotion for people who can find it online:


Technorati tags: customer service, gifts, digital marketing, shopping, Yorkdale

Shop Roots, save your lunch money! Huh?

Roots is offering free shipping on purchases made between 11 a.m.-4 p.m. ET this week:


Sweats are still 25% off too!

Remember to use the promo code and check their website to ensure these offers are valid in your area.

Is it me or is the tag line for this promo just plain weird?

Technorati tags: bargains, fashion, marketing, Roots, shopping

Ooh baby!

I have to share H&M's gift for Wednesday...

The fluffy bear hat with matching booties and mitts is so adorable and so cheap. Isn't it what every fashionable babe will be wearing this winter?

I usually don't get suckered in for the cutesy stuff but I couldn't resist this one. Not sure how practical it is though. Am I sounding too much like a mommy blogger? Good thing my kids are passed this stage. :)

Remember, no rain checks, you can purchase an advertised item at a special price as long as it's available in the store. Sign up for daily e-mail updates.

Note: I'm not sure if this promotion is international or valid only in stores across Canada. Check their website for details.

Technorati tags: bargains, clothing, H&M, Rebecca Eckler, retail, shopping

Make the world a brighter place

Globe Electric - lighting sale...

Save up to 80% plus an extra 10% on Wednesday evening if you bring a copy of the ad below (map):
For more information, visit StyleDemocracy.com

Technorati tags: home decor, lighting, sales, shopping