I have to give a shout out to the marketing folks at Lancôme. They invited me to the Toronto launch for their new Lancôme Oscillating Mascara. The event was during the day. When I told them I’d be unable to attend because I work full-time, they offered to send me a sample if they had any left over after the event.
Boy, am I glad they did. I’ve been using Lancôme masacara for years, specifically Défincils Waterproof paired with Cils Booster XL. I truly expected Lancôme Oscillating Mascara to be more of a gimmick than anything. The idea of a vibrating wand is a bit weird (there’s a recyclable battery in the handle). I was wrong. It works! My lashes look longer than ever without any clumpiness.
According to Lancôme, “Lancôme Oscillating Mascara [sic] has more than 7,000 micro-oscillations per minute, Lancôme Ôscillation emulates the makeup artist zig-zag gesture providing an ideal 360 degree coating around each and every lash. It is fast, simple and easy to apply for repeatedly perfect results – lashes are lengthened, separated and multiplied.” You can check out the instructional promo video and join the community if you’re passionate enough about mascara.
Apparently, it’s eco-friendly and energy saving too. Each container provides 180 applications (double the amount of regular mascara.) Gee, I thought you were supposed to throw out mascara after three months? If that’s the case, it doesn’t matter if you get twice as many applications does it?
Beauty, in this case, doesn’t come cheap. Lancôme Oscillating Mascara retails for $39. Then again the Défincils Waterproof-Cils Booster XL combo I’ve been using rings in at $54.50.
Available exclusively at Lancome.ca and at Lancôme counters at The Bay now, Lancôme Oscillating Mascara will be available at all Lancôme counters starting in January.
What’s your favourite mascara? Will you try Lancôme Oscillating Mascara, why? why not?