It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research.
I won’t get into all the details but here’s a taste:
- No relationship. He has no prior relationship with me, nor does he appear to be making an effort to have one.
- Spray and pray. How many other people are included in his list of “undisclosed recipients”?
- Lack of passion. He isn’t telling me why I should be interested in his client’s product but rather that I should read about it then decide if I’m interested in doing a story or review. As their publicist, shouldn’t he be sharing their story and passion for the product in a more interesting way than flipping me a couple press releases?
“If you are interested [sic], please send me all of your social media stats to review and then I will let you know if the company approves your qualifications. Thanks very much”Ouch!
For the record, I don’t make a habit of outing PR people who send me bad pitches. Heck, I sometimes help PR agencies and other clients with their influencer relations. But I don’t have a lot of patience for people who keep trying to bring an entire industry down.
I’d love to hear your thoughts. Please share.