Welcome to the fifth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.
As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. It’s value may diminish once money exchanges hands. However, I recognize the value of sponsored content when it makes sense for a brand and relationships are clearly disclosed.
image credit: Xavier Calle