Saturday, September 30, 2006

Not your average Joe

Okay, so it's Saturday morning. You've been to the gym, you're dressed, showered, your hair is done and make-up is on and you're ready to face the day. All you want is that one new thing to wear but...

You've got umpteen things to accomplish this weekend. You're fridge and kitchen cupboards are bare and you've got several mouths to feed. What's a girl to do?

Have no fear, Joe is here!

Now you can shop for the latest fashions and buy your groceries under one roof! Loblaws Superstores, with former Club Monaco/Caban guru Joe Mimram at the helm, launched the Joe line (under the name Joe Fresh) several months ago to little fanfare. The fall 2006 collection is another story, according to my friend. Linda – a die-hard Banana Republic and Abercrombie & Fitch shopper.

Tell Bargainista what you think. Check out the cheap chic at Joe - and remember to complete the online survey for your chance to win a $1,000 shopping spree.

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