REM has always done things a bit differently than the other major bands and performers. When it comes to sharing music, they seem to have a good grasp of what their fans want.
Mr. Bargainista is an avid music fan but other than music, news, the odd video and business transactions, he doesn’t spend much time on the ’Net. I’m usually the one showing cool things to him. So when he told me that REM was going to release their next album, Accelerate for free on Facebook, I was both pleasantly surprised and intrigued.
REM will be streaming Accelerate using the social networking application, iLike. Fans will be able to listen to and share the entire album using iLike, Facebook, iTunes and several other social networking sites for free on March 24 – one whole week before Accelerate’s April 1 release date. The iLike launch will include all 11 original tracks and an exclusive behind-the-scenes video of the making of the album.
Connie Crosby pointed me to the NinetyNights video promo they started on January 1. Every night from now through March 31, REM is releasing a video in HD for one night only. Fans are able to embed the video on their blogs, link, share, and download the videos for free. Have a read of the usage policy – fans can pretty much do whatever they like with the files.
Tonight is Night 75 and I’ve embedded Mr. Richard for your viewing pleasure:
What do you think of REM’s approach? Will you be listening on March 24?