Monday, December 29, 2008

Lancôme Oscillating Mascara - is it worth the hype?

I have to give a shout out to the marketing folks at Lancôme. They invited me to the Toronto launch for their new Lancôme Oscillating Mascara. The event was during the day. When I told them I’d be unable to attend because I work full-time, they offered to send me a sample if they had any left over after the event.

Boy, am I glad they did. I’ve been using Lancôme masacara for years, specifically Défincils Waterproof paired with Cils Booster XL. I truly expected Lancôme Oscillating Mascara to be more of a gimmick than anything. The idea of a vibrating wand is a bit weird (there’s a recyclable battery in the handle). I was wrong. It works! My lashes look longer than ever without any clumpiness.

According to Lancôme, “Lancôme Oscillating Mascara [sic] has more than 7,000 micro-oscillations per minute, Lancôme Ôscillation emulates the makeup artist zig-zag gesture providing an ideal 360 degree coating around each and every lash. It is fast, simple and easy to apply for repeatedly perfect results – lashes are lengthened, separated and multiplied.” You can check out the instructional promo video and join the community if you’re passionate enough about mascara.

Apparently, it’s eco-friendly and energy saving too. Each container provides 180 applications (double the amount of regular mascara.) Gee, I thought you were supposed to throw out mascara after three months? If that’s the case, it doesn’t matter if you get twice as many applications does it?

Beauty, in this case, doesn’t come cheap. Lancôme Oscillating Mascara retails for $39. Then again the Défincils Waterproof-Cils Booster XL combo I’ve been using rings in at $54.50.

Available exclusively at and at Lancôme counters at The Bay now, Lancôme Oscillating Mascara will be available at all Lancôme counters starting in January.

What’s your favourite mascara? Will you try Lancôme Oscillating Mascara, why? why not?
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  1. Since last year, I alternate between L’Extrême Waterproof from Lancome and Inimitable Waterproof from Chanel. I still have to master the zigzag movement to get the full effect. I will try to improve my technique first with the mascara I bought 2 weeks ago. If I fail, I am glad to know that Oscillating works well.

  2. Anonymous12:29 am

    its great to hear that the ocsillation works for you bargainista.
    personally i felt that it wasn't worth it at all. it didn't work my lashes, and I got the most clumping that I have ever had with any of the mascaras that i have tried.
    i loved the idea of the vibrating wand, but unfortunately it just wasnt for me.
    but then again there are a lot of mixes reviews out on this, so its really a hit or a miss.
    but definitely fun to try out :)

  3. Wow! Kim, that sounds like a lot of work. What is the zigzag movement?

    Rasilla, thanks for stopping by and sharing your perspective.

    I never really knew how passionate women were about mascara until I started testing out new products (I'll be writing about another one soon).

  4. I also had a chance to try Lancome Oscillating mascara for free as part of a BzzAgent sampling campaign. I have to agree with rasilla, though. I also found it clumpy, and would certainly not pay $39 for a replacement when this runs out. I've been a bit confused by all the excitment.

  5. Katie, thanks for sharing your experience. It's helpful to learn about different points of view.


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