Tip of the Week: Develop a publishing schedule

Welcome to the second in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.

I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.*

Tip 2:  Develop a publishing schedule
Brands, and those representing them, want to know that your blog is being updated regularly and that you’re publishing new posts frequently. You don’t need to blog every day but they will want to see that your blog is up-to-date before they approach you with opportunities. If you’ve published 800 posts but haven’t blogged in more than a year, no matter how high your search rankings, a brand worth its salt won’t be interested in what you have to say, except perhaps if you've blogged about them a lot in the past.

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Photo credit: Jade

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If my math is correct, today marks the 104th International Women’s Day.

I’ve spent a good chunk of the morning thinking about how I’d like to honour women doing amazing things who inspire me. One recurring theme throughout my life has been how so many women are catty and bring each other down, unlike men who tend to be less threatened by their male peers and support them, particularly in business.

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Rarely do I talk about clients in this space. But today is my husband’s birthday and there is always room for exceptions.

For the past three years, I’ve been fortunate to work with the S. Pellegrino® Almost Famous Chef Competition – the Canadian Regionals to be exact. It marries two of my passions, education and food.

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Tip of the Week: engage your audience

Welcome to the first in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.

Despite an extended on Bargainista vacation last year, I’ve been working behind the scenes helping clients with their blogs and writing the occasional guest post or two. Friends, family, colleagues and students often ask how they can become better bloggers.

I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.*

Tip 1: Engage your audience

Read more...

Photo credit: Flying Pete

Recent articles

• The value of disclosure in social media
• A little inspiration from Amy Poehler
• Jack Astor's gave me reason to blog