Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.*

“Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live brand-side, and not JUST on your blog!”

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• Tip of the Week: Discovering new blogs
• Social Media Goes to College at Social Capital Conference
• Tip of the Week: Network

Rob Ford, Ron Burgundy has a message for you...

Tonight I was pleasantly surprised when the latest trailer for Anchorman 2 played before Star Trek Into Darkness. Ron Burgundy has a message for Rob Ford, the mayor of Toronto. I hope he’ll listen and stop embarrassing the residents of our wonderful city.



Recent articles

• Social Media Goes to College at Social Capital Conference
• Calgary Zoo takes a big risk and produces 2012 annual report on Instagram
• Starbucks birthday bevvies, better late than never

Recent articles

• Customer service tips for my hair salon
• Social Media Goes to College at Social Capital Conference
• Starbucks birthday bevvies, better late than never

Social Media Goes to College at Social Capital Conference

Social Capital Conference is taking place in Ottawa May 31 and June 1. It’s an event I’ve always oogled over but never been able to attend due to a recurring scheduling conflict. Three times lucky they say because this year they moved it up a month. I’ll be there, not only as an attendee but also as a speaker. Diane Bégin, Susan Murphy, Martin Waxman and yours truly are presenting “Social Media Goes to College” – a panel discussion based on the session we tested out at PodCamp Toronto last February.

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Recent articles

• Case Study: What's in a (Yummy)Name?
• Calgary Zoo takes a big risk and produces 2012 annual report on Instagram
• Customer service tips for my hair salon

Tip of the Week: Network

Welcome to the seventh in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.

In the early days of blogging and social media adoption, there was this idea that everyone publishing online and surfing the web was an anti-social nerd who hung out in his basement. Today we know nothing could be further from the truth as people connect with like-minded online friends, their desire to meet in real life grows. And as powerful as the web is for establishing relationships, nothing beats getting out from behind your screen and meeting people in person.

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Photo credit: Eden Spodek

Recent articles

• Tip of the Week: How to create a sponsorship pitch like a pro
• Calgary Zoo takes a big risk and produces 2012 annual report on Instagram
• Tip of the Week: Discovering new blogs