Calgary Zoo takes a big risk and produces 2012 annual report on Instagram

Calgary Zoo, Instagram and Annual Reports

What do these three things have in common? Not much until now. Believe it or not, the Calgary Zoo ditched a more traditional annual report format for their 2012 Annual Report and produced an Instagram-only version, including financial statements. Yes, you read that correctly. It looks like they posted the report over a four-day period with 55 photos, each one includes a detailed description.

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J.K. Rowling’s Innovation Inspired an Entire Generation (and their Parents)

One of the cool things I did while I was in Chicago earlier this month, was visit Harry Potter: The Exhibition at the Museum of Science and Industry. Almost the entire time I was there, I couldn’t help but think of the displays of innovation all around me, particularly while taking in the Harry Potter exhibit.

So, I wrote a post for FH Innovation’s blog. Why don’t you check it out and let me know what you think: J.K. Rowling’s Innovation Inspired an Entire Generation (and their Parents)

I’d love to know who inspired you this summer and why.

And by the way, before you travel with your family, check your existing museum, gallery and science centre memberships - you’ll probably find they’re also a treasure trove of discount or free admission passes at other places around the world.


(Full disclosure, Fleishman Hillard is the parent company of iStudio, my employer. I’m a member of the FH Innovation practice group.)

Exploiting Chaos sparks innovation and a free preview

Here’s a little guessing game for you. Stick with it until the end, and you’ll get a little treat. Promise.

Did you know...
These iconic companies were all found during times of chaos, specifically during economic recession?

Disney, CNN, MTV, Hyatt, Burger King, FedEx, Microsoft, Apple, Gillette, AT&T, Texas Instruments, 20th Century Fox, IBM, Merck, Hershey’s, IHOP, Eli Lilly, Coors, Bristol-Myers, Sun, Amgen, The Jim Henson Company, LexisNexis, Autodesk, Adobe, Symantec, Electronic Arts, Fortune, GE, and Hewlett-Packard.

- Jeremy Gutsche, Exploiting Chaos

(Candice Faktor made a similar case about innovation at a TGGD, earlier this year.)

Jeremy Gutsche, chief trend hunter, TrendHunter, lives in Toronto?

I was invited to attend my first flash mob today to help launch his new book, EXPLOITING CHAOS: 150 Ways to Spark Innovation During Times of Change, arriving in stores this Tuesday, September 1?

I missed the flash mob fun because I’m sick? Ya, I know, it sucks big time. He was giving away all kinds of free stuff including advance copies of his book to the first 100 people – and I would have been there on time for sure.

Fleishman Hillard’s Innovation Practice Group and Trend Hunter have arranged for you to have a sneak peek? It’s true. Download chapter 1 for free.

After you’ve read the preview, let us know what you think.

(Full disclosure, Fleishman Hillard is the parent company of iStudio, my employer. When people download chapter 1 of Exploiting Chaos from this page, TrendHunter will help drive traffic to Innovation What are We Thinking, FH Innovation practice’s blog. My invitation to the flash mob launch was a totally random, I received it from a Facebook friend. Oh ya, and I’m thrilled to be a new member of the FH Innovation practice group.)