Wednesday, April 24, 2013

Calgary Zoo takes a big risk and produces 2012 annual report on Instagram

Calgary Zoo, Instagram and Annual Reports

What do these three things have in common? Not much until now. Believe it or not, the Calgary Zoo ditched a more traditional annual report format for their 2012 Annual Report and produced an Instagram-only version, including financial statements. Yes, you read that correctly. It looks like they posted the report over a four-day period with 55 photos, each one includes a detailed description.

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