Thursday, March 14, 2013

A week of firsts... #digitaledu, Storify and Spin Sucks

Storify and Spin Sucks
This has been a week of firsts.

Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short.

This morning, I used the Twitter backchannel discussion from last night’s class to create my first Storify

And this afternoon, I’m honoured to be the guest contributor to one of my favourite blogs, Spin Sucks. Thanks for Arment Dietrich’s content director extraordinaire, Lindsay Bell for inviting me.
Here’s a taste...

Online Relationship Building and Offline Sales
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. 
But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? 
Maybe it’s just me, but I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retails sales are no different.  
And here’s why… read more
Eden Spodek's Instagram photos from West Elm
photo credit: Eden Spodek on Instagram
I’ll have more to share about Neil Gazmen and the wonderful work he’s doing at West Elm’s Toronto store in an upcoming interview. Stay tuned.

What have you done this week? Anything new and exciting to share?

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  1. Have you really never blogged for us before? What is wrong with me?!

    1. Really, yesterday was a first. Thank you!

      Funny thing is, when Lindsay first asked me, I was going to write something entirely different but when I put my fingers to the keyboard, it wasn't working. It's a good thing Neil Gazmen tweeted me the next day.

  2. So nice to see you dusting off the blog!

    1. Thanks Hollie! I've always subscribed to leadership by example. Our students are supposed to blog twice a week so I felt it was only fair if I did the same. I've changed the focus of the content and am working on an interim redesign. Hope you'll enjoy the journey.


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