A husband and wife team in New York City opened tiny living in 2005 as a response to the tiny living conditions in NYC. They’ve lived in many small spaces including a 200 sq. ft. studio! Fortunately, they were smart enough to venture into e-commerce and attracted customers worldwide.
Even though they don’t sell their entire inventory online, they offer a wide-variety of cleverly designed, affordable items that are small in scale, multi-purpose, flexible or for storage. Designed for usability, I suspect they ring up more sales online than in their bricks ’n mortar store.
Do you have a favourite store catering to a niche market?