Tuesday, March 12, 2013

Tip of the Week: Develop a publishing schedule

schedule
Welcome to the second in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.

I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.*

Tip 2:  Develop a publishing schedule
Brands, and those representing them, want to know that your blog is being updated regularly and that you’re publishing new posts frequently. You don’t need to blog every day but they will want to see that your blog is up-to-date before they approach you with opportunities. If you’ve published 800 posts but haven’t blogged in more than a year, no matter how high your search rankings, a brand worth its salt won’t be interested in what you have to say, except perhaps if you've blogged about them a lot in the past.

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Photo credit: Jade
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