![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUdE2VI3Vcb2CW8JDXKMxjkYzgvrSrJttpARvAHeLIzxf6ucNyv32BV7TLbjlL8bL4McUfgfBTB7YBPiJqK8q5N-MDI8uCF96FEExlIsazGOBKhVKXdegUALjrUxGt4Qr-6fRkKw/s400/sec_cup.jpg)
Think the pink colour scheme and chocolate/red berry combos just before for Valentine's Day are a coincidence? Me thinks not. Have a look at their new gift card:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7D-iCgdOVaVyHA-2zxYBZS5fpj5-QYu6ywrOf3WmgTz7kD1CIDlXK1QJXCgmpEVEvpgBpQ8mAccJG5KzaUQAHbUnP1gFEEhbXL4_Xi8XSSlwYxPmBx1aYghG2OJA8l1m7L5GBrw/s400/seccupgc.jpg)
The contest goes something like this:
• nominate a yummy mummy (it can be you or someone else)
• complete an entry form
• include a brief story about the yummy mummy
• opt in or out of a few e-mail subscriptions
• the winner is selected by a random draw
Seems bizarre since the winner is selected from a random draw and not because her story is the favorite.
I guess they must be on to something. See what Mathew Ingram had to say in the Globe today.
Anyway, if you're yummy mummy think about entering - you may win a $1,500 visit to the spa. Now that's pretty yummy, if you ask me.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUWH0Dz04A96Yfw5jKDwrbD3LX-Ctk4SvPAvf4OgzBJJPNGXoTyO4VPB0dVCOhM0LrScCGIA0CjiDzy5u24fg0njGlWk6l5SCqO385XKlNvCKobxoZXo17GmAjR1ozgx6RiYWFiQ/s400/scup_ym.jpg)
Technorati tags: marketing, Second Cup, Valentine's Day, yummy mummy
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