Tip of the Week: How to create a sponsorship pitch like a pro

Welcome to the fifth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.

As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. It’s value may diminish once money exchanges hands. However, I recognize the value of sponsored content when it makes sense for a brand and relationships are clearly disclosed.

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image credit: Xavier Calle

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Starbucks birthday bevvies, better late than never

I'm a huge Starbucks fan. I’m not entirely brand loyal but I do need my decaf Starbucks every morning whether it’s VIA or freshly brewed. Sometimes I’ll even splurge for skinny lattes with one-pump sugar-free vanilla syrup. No snickering!

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Where’s the beef?

There are certain basics bricks and mortar businesses, such shops and restaurants, need to get right before they consider incorporating social media into their marketing mix. Face-to-face customer service, competitive pricing and signage are but a few.

Do you think the new Hero Burger in our neighbourhood considered what customers would see as they walked by their window?

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Tip of the Week: Display your contact information prominently

Welcome to the fourth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.

I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.

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Recent articles

• Tip of the Week: Be brand loyal
• Tip of the Week: Develop a publishing schedule
• Tip of the Week: engage your audience