Sunday, August 19, 2007

H&M empire continues to grow in Toronto

Note: This guest post is courtesy of Sonja Andic, Managing Editor and Photographer of TorontoStreetFashion. Sonja recently attended the opening party for the new H&M store on Queen and shares an insider’s view.

Look for the new H&M store just opened on Queen Street West near Spadina Ave. It is a newer, fresher version of the other already established H&M Toronto locations.

For those on a strict diet of fast fashion this retail empire doesn’t disappoint. Prepare for the usual smorgasbord of cheap hipster fashions for men and women. Highlights include rip-off House of Holland slogan t-shirts, skull motif socks, afro comb pendant necklaces and skinny leg jeans in bright colours.

The opening night in-store party was a huge parade of the who’s who in the Toronto fashion community. Caught red-handed rummaging for bargains was FQ Magazine’s Editor-in-Chief Jeanne Beker and Fashion Design Council of Canada (FDCC) President Robin Kay. You couldn’t move for all the VIP stylists, photographers, fashion bloggers, designers and Queen Street hipsters.

Prepare to pack a light snack of energy bars to get you all around the massive two storey building with racks and racks of the latest trends for women. If you are a male shopper, the men’s section is a bit on the scrawny side, but don’t let that stop you from pilfering from the gals!

We’re you at the H&M Queen W. opening? What did you think? Been to any store openings lately? Share your event coverage with Bargainista? E-mail me.

Technorati tags: FDCC, FQ Magazine, H&M, Jeanne Beker, Robin Kay, Sonja Andic, TorontoStreetFashion


  1. We used to shop A LOT at H&M for my daughter's clothes as there stuff is really cute and affordable. When she was a baby, and not mobile, they were great. Since she's now a toddler, I found H&M clothes wear out too fast - ie. way faster than clothes from the Gap, Sears, Loblaws.

    Has anyone else found this to be the case or was it just a period of bad luck for us?

  2. I haven't bought any kids' stuff there. My sister buys it for her boys and she thinks it's quite durable. I'm going to check out the new Joe kids' line this week. I'll let you know what I find.


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