Calgary Zoo takes a big risk and produces 2012 annual report on Instagram

Calgary Zoo, Instagram and Annual Reports

What do these three things have in common? Not much until now. Believe it or not, the Calgary Zoo ditched a more traditional annual report format for their 2012 Annual Report and produced an Instagram-only version, including financial statements. Yes, you read that correctly. It looks like they posted the report over a four-day period with 55 photos, each one includes a detailed description.

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A Minute of Peace by C.C. Chapman

Like many people, I’ve been feeling kind of melancholy this week. I haven’t felt like blogging or sharing much content. It’s been a time of reflection. Moments ago, an email showed up in my inbox from C.C. Chapman with a link to a video called “A Minute of Peace”. Although C.C. lives outside of Boston, he shot the video in the White Mountains of New Hampshire yesterday. I hope you’ll find it comforting.

A Minute of Peace from C.C. Chapman on Vimeo.

Thanks C.C.!

What’s helped you deal with difficult news this week?

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One of the highlights of being part of the team of instructors for the Digital Strategy certificate program at U of Toronto SCS is the opportunity to meet with many interesting and talented students. Martin Waxman does a great job of summing up his experience with the class.

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Photo credit: kakisky

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How a rebranded company found its name by starting with a domain search

One thing you probably don’t know about me is that I’m a bit of a domain name geek hog. I own 24, most of which aren’t in current use. So, when I heard about how the newly rebranded Atom Agency (formerly known as Sequentia Environics and the consulting arm of Sequentia Communications Inc.) got its new name, not only did it appeal to my geeky side I thought it was also pretty darn smart. 

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As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. It’s value may diminish once money exchanges hands. However, I recognize the value of sponsored content when it makes sense for a brand and relationships are clearly disclosed.

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image credit: Xavier Calle

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Starbucks birthday bevvies, better late than never

I'm a huge Starbucks fan. I’m not entirely brand loyal but I do need my decaf Starbucks every morning whether it’s VIA or freshly brewed. Sometimes I’ll even splurge for skinny lattes with one-pump sugar-free vanilla syrup. No snickering!

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